Builder Sales Automation System
Property Developer
Inventory, bookings and payment milestones automated for new developments.
Services delivered
Project summary
The platform at a glance
A sales automation system for a property developer managing unit inventory, bookings, pricing and payment milestones across projects — automating the journey from enquiry to booking to collections and shortening sales cycles.
The challenge
The problems we set out to solve
Unit availability and pricing weren't visible in real time
Bookings and payment milestones were tracked manually
Sales teams lacked a clear enquiry-to-booking workflow
Collections and dues followed up inconsistently
Leadership couldn't see live sales velocity per project
What we did · Marketing
An SEO-first growth engine
We ran an SEO-first growth programme: rebuilding technical foundations for Core Web Vitals, mapping high-intent real estate keywords to dedicated landing pages, and shipping a content engine that compounds month over month. Paid search and social campaigns amplified reach while organic compounded in the background.
What we did · Development
Designed, engineered and shipped
We designed and engineered the saas platform end to end — a fast, accessible front end, a secure and scalable backend, and the admin tooling teams actually use — purpose-built for real real estate workloads.
- Real-time unit inventory and dynamic pricing
- Guided booking workflow with digital agreements
- Payment milestone scheduling and reminders
- Live sales dashboards per project
Built on a modern, scalable stack
Proven, production-grade technologies chosen to fit the problem — fast to build on and easy to scale.
Frontend
Backend
Cloud
Database
Measurable results that compounded
A 12-month view of organic growth, alongside the headline business wins the platform delivered.
Organic traffic
63,000/ month
More in Real Estate
Related case studies
Want similar results for your business?
Let's build scalable software and growth strategies tailored to your industry.