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RaqbashTechnologies
SaaSSaaS Platform

HR Management Platform

Fast Growing SaaS Startup

Onboarding, attendance, leave and payroll in one multi-tenant HR suite.

Services delivered

Website DevelopmentSEOAdmin Dashboard
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HR Management Platform illustration

Project summary

The platform at a glance

A multi-tenant HR management platform for a SaaS startup covering onboarding, attendance, leave, payroll and performance — a self-serve product that scaled cleanly across customers while automating the busywork HR teams dread.

The challenge

The problems we set out to solve

01

HR processes were spread across spreadsheets and email

02

Attendance, leave and payroll didn't talk to each other

03

Multi-tenant data isolation and security were critical

04

Self-serve onboarding had to work without sales hand-holding

05

The product needed organic visibility in a crowded HR market

What we did · Marketing

An SEO-first growth engine

We ran an SEO-first growth programme: rebuilding technical foundations for Core Web Vitals, mapping high-intent saas keywords to dedicated landing pages, and shipping a content engine that compounds month over month. Paid search and social campaigns amplified reach while organic compounded in the background.

SEOTechnical SEOContent StrategyGoogle AdsSocial Media Marketing
Keyword rankingslast 12 months
hr management software#20 → #3
hrms software#33 → #6
payroll software india#46 → #8

What we did · Development

Designed, engineered and shipped

We designed and engineered the saas platform end to end — a fast, accessible front end, a secure and scalable backend, and the admin tooling teams actually use — purpose-built for real saas workloads.

Website DesignWebsite DevelopmentAdmin DashboardAPI DevelopmentCloud Infrastructure
  • Multi-tenant architecture with per-company isolation
  • Onboarding, attendance and leave workflows
  • Payroll inputs with compliance-ready reports
  • Self-serve sign-up, billing and admin
Technology stack

Built on a modern, scalable stack

Proven, production-grade technologies chosen to fit the problem — fast to build on and easy to scale.

Frontend

Next.js

Backend

NestJS

Cloud

AWS

Database

PostgreSQLRedis
Outcomes

Measurable results that compounded

A 12-month view of organic growth, alongside the headline business wins the platform delivered.

Organic traffic

73,000/ month

+336%
3kMonth 110.1kMonth 329kMonth 673kMonth 12
+336%
organic traffic increase
+225%
trial sign-ups
4.2x
conversion improvement
65%
less HR admin
97%
customer satisfaction

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