Online Course Marketplace
EdTech Startup
A marketplace connecting independent instructors with eager learners.
Services delivered
Project summary
The platform at a glance
An online course marketplace for an edtech startup where independent instructors publish, price and sell courses to a global audience — with discovery, payments and revenue sharing that scale supply and demand together.
The challenge
The problems we set out to solve
Instructors had no easy way to publish and monetize courses
Learners struggled to discover relevant, quality courses
Payments and instructor revenue sharing were complex
Course quality and ratings needed trustworthy signals
Growth required strong organic discovery from day one
What we did · Marketing
An SEO-first growth engine
We ran an SEO-first growth programme: rebuilding technical foundations for Core Web Vitals, mapping high-intent education keywords to dedicated landing pages, and shipping a content engine that compounds month over month. Paid search and social campaigns amplified reach while organic compounded in the background.
What we did · Development
Designed, engineered and shipped
We designed and engineered the web platform end to end — a fast, accessible front end, a secure and scalable backend, and the admin tooling teams actually use — purpose-built for real education workloads.
- Instructor publishing tools and pricing
- Search, categories and personalized discovery
- Payments with automated revenue sharing
- Ratings, reviews and quality controls
Built on a modern, scalable stack
Proven, production-grade technologies chosen to fit the problem — fast to build on and easy to scale.
Frontend
Backend
Mobile
Cloud
Database
Measurable results that compounded
A 12-month view of organic growth, alongside the headline business wins the platform delivered.
Organic traffic
75,000/ month
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