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RaqbashTechnologies
RetailCustom Software Platform

Retail ERP Platform

National Retail Chain

Unified inventory, purchasing, finance and sales across every store.

Services delivered

Website DevelopmentSEOAdmin Dashboard
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Retail ERP Platform illustration

Project summary

The platform at a glance

A retail ERP platform for a national chain unifying inventory, purchasing, finance and store operations on one system — replacing disconnected tools with a single source of truth that powers smarter buying and reporting.

The challenge

The problems we set out to solve

01

Stores, finance and purchasing ran on disconnected systems

02

Inventory data was outdated, driving stock-outs and markdowns

03

Consolidated reporting across stores took days to assemble

04

Purchasing decisions lacked reliable demand signals

05

Onboarding new stores meant stitching together manual processes

What we did · Marketing

An SEO-first growth engine

We ran an SEO-first growth programme: rebuilding technical foundations for Core Web Vitals, mapping high-intent retail keywords to dedicated landing pages, and shipping a content engine that compounds month over month. Targeted Google Ads filled the pipeline while organic rankings matured.

SEOTechnical SEOContent StrategyGoogle Ads
Keyword rankingslast 12 months
retail erp software#19 → #3
retail management software#33 → #6
multi store erp#47 → #9

What we did · Development

Designed, engineered and shipped

We designed and engineered the custom software platform end to end — a fast, accessible front end, a secure and scalable backend, and the admin tooling teams actually use — purpose-built for real retail workloads.

Website DesignWebsite DevelopmentAdmin DashboardAPI DevelopmentCloud Infrastructure
  • Centralized inventory and purchasing across stores
  • Integrated finance, GST and reporting
  • Demand-driven replenishment suggestions
  • Role-based store and head-office dashboards
Technology stack

Built on a modern, scalable stack

Proven, production-grade technologies chosen to fit the problem — fast to build on and easy to scale.

Frontend

ReactNext.js

Backend

LaravelNode.js

Cloud

AWS

Database

PostgreSQL
Outcomes

Measurable results that compounded

A 12-month view of organic growth, alongside the headline business wins the platform delivered.

Organic traffic

60,000/ month

+318%
2.5kMonth 18.3kMonth 324kMonth 660kMonth 12
+318%
organic traffic increase
+185%
demo requests
3.8x
conversion improvement
27%
fewer stock-outs
40%
faster reporting

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