eCommerce · Fashion Store
Raqbash builds apparel stores in Ahmedabad where every variant carries its garment measurements, a struck-through price is one the item was actually sold at, and checkout takes UPI first — because on fashion the return you prevented is worth more than the conversion you won.
Websites delivered
Years experience
eCommerce platforms delivered
Checkout built for how India pays
From global enterprises to fast-growing startups, brands across the world trust Raqbash to build and scale their digital products.
Overview
Raqbash builds fashion store websites in Ahmedabad for apparel, footwear and accessory brands — fast, visual-first stores designed to turn browsers into buyers. Fashion is merchandised on emotion and bought on trust: the site has to look premium, load instantly on a phone, and answer the one question every shopper has — will this fit and look the way it does in the photo.
Apparel has the highest return rate in retail, and most of it traces back to sizing and expectation gaps. So we build around fit confidence and rich product presentation: accurate variants, size guidance, honest imagery and a checkout tuned for how India actually pays — UPI, cards and cash on delivery.
Six capabilities cover almost every apparel brief we take on — from a single-category label with sixty SKUs to a multi-brand retailer running drops across womenswear, footwear and accessories.
Shopify, Hydrogen or a headless Next.js storefront on a commerce backend — chosen for your catalogue size, your team and your roadmap rather than for whichever one we prefer building.
A clean size, colour and fabric variant model with per-variant stock and imagery, so shoppers see out-of-stock options as unavailable rather than discovering it at checkout.
Garment measurements per variant with the measuring method stated, model height and size worn, and fit notes — the details that stop a return before it becomes one.
Optimised imagery, lazy galleries and edge delivery so listing and product pages stay quick on a mid-range phone, which is where most Indian fashion traffic actually is.
Faceted filters by size, colour, price and occasion, fast search, wishlists and editorial lookbooks your team can re-merchandise for a drop without a developer.
UPI, cards and wallets through hosted checkout plus cash on delivery, with return and exchange flows and the policy reachable before someone pays rather than after.
Apparel is won and lost on three things a shopper decides in under a minute: whether it will fit, whether the discount is real, and whether they can pay the way they always pay. We build for all three.
Garment measurements on every variant with the method stated, model height and the size they wear, and honest fit notes. Run the arithmetic: a return costs forward shipping, reverse logistics, inspection, repackaging and usually a markdown, so information that stops the wrong-size add-to-cart is worth more than the sale it prevented. Almost every agency optimises the other way.
A struck-through price is a claim the item was sold at that price, so we build compare-at as a dated field and compute the discount from it rather than letting someone type a number into a banner. Shoppers stopped believing struck-through prices years ago — a structure that makes yours real is how an honest brand finally gets credit for it.
Swatches generated from your actual product photography rather than approximated in hex, styling props labelled as not included, and restrained grading on product shots. A heavily graded maroon that arrives brown costs you a return and a review in the same week.
UPI first, cards and wallets alongside, and cash on delivery with the address verification and confirmation steps that keep RTO under control. Your return and refund policy is reachable before payment rather than discovered after, behind a named grievance route.
Where our work stops. We build the store. Raqbash is not a seller, holds no stock, ships nothing and takes no part in any transaction — product, pricing, sizing and policy content is yours, and we publish what you supply without verifying it. Garment measurements are only ever as reliable as the measuring: we build the fields and the stated method, and the tape is yours. A compare-at price is a claim that the item was sold at that price, so we build it as a dated field with the discount computed from it rather than typed into a banner, and we will not write a discount claim we cannot see a basis for. Delivery windows are estimates from your courier's data rather than promises we can make on their behalf. Hosted checkout keeps card data off your servers, which minimises your PCI scope rather than making either of us PCI-certified, and we never hold or move your customers' money. Seller details, return, refund, cancellation and exchange policies and a named grievance officer with a response window are built as real placements reachable before payment — but whether and precisely how the Consumer Protection (E-Commerce) Rules, Legal Metrology disclosures and GST invoicing requirements apply to your business is yours to confirm with your own adviser rather than ours to interpret.
Apparel brands choose Raqbash because we treat returns as a design problem rather than a logistics one, hold a performance budget on an image-led build, and give platform advice that sometimes argues for the smaller project.
A fashion marketplace, a D2C shopping app and an omnichannel retail portal are published under our case studies. Variants, merchandising and checkout are shipped work rather than a discovery exercise.
Most agencies are hired to lift conversion. On apparel the bigger lever is usually the return you prevented, and it is won with measurements and honest photography rather than with a bigger buy button.
Fashion lives on imagery and imagery is what wrecks mobile performance. We hold a budget from the first shoot — modern formats, responsive sources, deliberate loading — rather than optimising after launch.
Sometimes Shopify is simply right and we will say so. We recommend headless when catalogue size, bespoke merchandising or deep integrations genuinely justify it, not because it makes a bigger project.
Seller details, returns, cancellations and a named grievance route as real placements reachable before payment. It is the part every template skips and the part a dissatisfied customer looks for first.
A senior in-house team in Ahmedabad you can meet, in a city that knows apparel — accountable through your drop calendar rather than only until launch.
Tell us your catalogue, your variant complexity and where returns come back from, and our Ahmedabad team will send you a free, fixed-scope quote — storefront, sizing model and India-ready checkout included.
An ethnicwear label and a footwear brand are solving different versions of the same problem — one has four variant axes, the other has sizing that changes with every last. These six each break the catalogue somewhere different.
Repeat-purchase behaviour built on consistent sizing across a catalogue, where a customer who learns their size in your fits stops comparison-shopping altogether.
Age and height bands that parents shop by rather than sizes, fast outgrowing cycles that reward exchange over refund — and imagery of children published only on the parental consent you hold.
Performance claims that need substantiating, compression and stretch that make fit guidance harder, and a customer who reads fabric composition before they read the price.
Six phases take your store from first conversation to live and supported — starting, before any design, with the variant model, how a garment actually gets measured, and who owns the returns policy.
We map your catalogue, your drop calendar, who your customer is and where orders come back from — because on apparel the returns pattern tells you more about the site than the traffic does.
Before design, we settle the variant model, how garments get measured and by whom, how compare-at pricing will be recorded, and who owns the returns policy and the grievance route.
We design the product page, the listing grid and the checkout first, with a performance budget agreed before the first photograph arrives rather than negotiated after it.
We build the storefront, variant and inventory model, measurement fields, filters and search, and the hosted checkout with UPI, cards, wallets and cash on delivery.
Performance measured on real product photography rather than placeholders, checkout and COD paths rehearsed end to end, policy placements proofed, plus accessibility checks.
Ongoing support from Ahmedabad through your drop calendar — new collections and lookbooks, seasonal merchandising, and the catalogue hygiene an apparel store generates every month.
We build apparel stores on a modern, proven stack — Shopify or headless depending on what you actually need, a variant model that carries measurements, an image pipeline held to a budget, and UPI-first checkout with cash on delivery.
A fashion marketplace, a D2C shopping app and an omnichannel retail portal — published, and covering the three problems an apparel store actually has: catalogue, conversion and everything that happens after the order.
Founders, brand directors and ecommerce heads rely on Raqbash for stores that convert without over-promising. Here's what working with us is like.
“They asked how we measure a garment before they asked about the homepage. Our size chart turned out to be three different people's tape work.”
“Exchange requests overtook refund requests, which is the shift we had been trying to engineer for two years.”
“Full-bleed lookbooks and the listing page still opens instantly on a mid-range phone. Our last store made customers wait to see the clothes.”
Common questions from apparel brand owners in Ahmedabad — Shopify versus custom, reducing returns from wrong sizes, handling large variant counts, showing discounts and MRP honestly, what the site legally needs to display, UPI and cash on delivery, and timelines.
Book a free consultation with our Ahmedabad team. We'll look at where your current store loses people — the size question, the price they don't believe, or the checkout — and show you exactly what we'd build.
