Fleet Management Software
Regional Logistics Company
Live GPS tracking, maintenance and driver management for an entire fleet.
Services delivered
Project summary
The platform at a glance
A fleet management platform for a regional logistics company providing live GPS tracking, maintenance scheduling, fuel monitoring and driver management — giving operations complete visibility and turning a reactive fleet into a proactive one.
The challenge
The problems we set out to solve
No real-time visibility of vehicle locations across the fleet
Maintenance was reactive, causing costly breakdowns and downtime
Fuel spend and misuse went untracked and unaccountable
Driver performance and safety were impossible to measure
Dispatch coordination relied on phone calls and guesswork
What we did · Marketing
An SEO-first growth engine
We ran an SEO-first growth programme: rebuilding technical foundations for Core Web Vitals, mapping high-intent logistics keywords to dedicated landing pages, and shipping a content engine that compounds month over month. Targeted Google Ads filled the pipeline while organic rankings matured.
What we did · Development
Designed, engineered and shipped
We designed and engineered the saas platform end to end — a fast, accessible front end, a secure and scalable backend, and the admin tooling teams actually use — purpose-built for real logistics workloads.
- Live map with vehicle telemetry and geofencing
- Preventive maintenance scheduling and alerts
- Fuel and expense tracking per vehicle
- Driver scorecards and safety reporting
Built on a modern, scalable stack
Proven, production-grade technologies chosen to fit the problem — fast to build on and easy to scale.
Frontend
Backend
Cloud
Database
Measurable results that compounded
A 12-month view of organic growth, alongside the headline business wins the platform delivered.
Organic traffic
63,000/ month
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