Freight Tracking Portal
Freight Forwarding Firm
Shipment milestones, documents and ETAs in one customer-facing portal.
Services delivered
Project summary
The platform at a glance
A freight tracking portal for a forwarding firm consolidating shipment milestones, documents and ETAs into one customer-facing view — replacing endless status emails with self-service visibility across air, sea and road consignments.
The challenge
The problems we set out to solve
Customers had no self-service way to check shipment status
Status updates were buried in scattered emails and calls
Documents like invoices and BOLs were hard to locate
Multi-modal shipments lacked a unified tracking view
Operations spent hours each day answering 'where is it' queries
What we did · Marketing
An SEO-first growth engine
We ran an SEO-first growth programme: rebuilding technical foundations for Core Web Vitals, mapping high-intent logistics keywords to dedicated landing pages, and shipping a content engine that compounds month over month. Targeted Google Ads filled the pipeline while organic rankings matured.
What we did · Development
Designed, engineered and shipped
We designed and engineered the web platform end to end — a fast, accessible front end, a secure and scalable backend, and the admin tooling teams actually use — purpose-built for real logistics workloads.
- Unified tracking across air, sea and road
- Milestone timeline with predicted ETAs
- Centralized shipment document repository
- Carrier integrations for automated status updates
Built on a modern, scalable stack
Proven, production-grade technologies chosen to fit the problem — fast to build on and easy to scale.
Frontend
Backend
Cloud
Database
Measurable results that compounded
A 12-month view of organic growth, alongside the headline business wins the platform delivered.
Organic traffic
51,000/ month
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