Last-Mile Delivery Platform
Urban Courier Service
Order assignment, live tracking and proof-of-delivery for urban deliveries.
Services delivered
Project summary
The platform at a glance
A last-mile delivery platform for an urban courier service automating order assignment, live tracking and proof-of-delivery — with a rider app and customer tracking that lifted on-time rates and cut support calls dramatically.
The challenge
The problems we set out to solve
Orders were assigned manually, creating delays at peak hours
Customers flooded support asking where their delivery was
Riders lacked optimized sequences for multiple drops
Proof of delivery was inconsistent and easily disputed
Operations had no live view of fleet capacity and demand
What we did · Marketing
An SEO-first growth engine
We ran an SEO-first growth programme: rebuilding technical foundations for Core Web Vitals, mapping high-intent logistics keywords to dedicated landing pages, and shipping a content engine that compounds month over month. Paid search and social campaigns amplified reach while organic compounded in the background.
What we did · Development
Designed, engineered and shipped
We designed and engineered the web & mobile app end to end — a fast, accessible front end, a secure and scalable backend, and the admin tooling teams actually use — purpose-built for real logistics workloads.
- Automated, capacity-aware order assignment
- Customer live tracking with accurate ETAs
- Rider app with optimized multi-drop routing
- Photo and signature proof of delivery
Built on a modern, scalable stack
Proven, production-grade technologies chosen to fit the problem — fast to build on and easy to scale.
Frontend
Backend
Mobile
Cloud
Database
Measurable results that compounded
A 12-month view of organic growth, alongside the headline business wins the platform delivered.
Organic traffic
70,000/ month
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