Route Optimization Platform
Field Service Operator
Smart multi-stop routing that cuts mileage, time and fuel for field teams.
Services delivered
Project summary
The platform at a glance
A route optimization platform for a field-service operator that plans efficient multi-stop routes around time windows, capacity and traffic — slashing mileage and overtime while fitting more jobs into every working day.
The challenge
The problems we set out to solve
Routes were planned manually, wasting fuel and working hours
Time windows and vehicle capacity were hard to honour
Last-minute changes forced costly, error-prone replanning
No measurement of planned versus actual route performance
Dispatchers couldn't scale planning as job volume grew
What we did · Marketing
An SEO-first growth engine
We ran an SEO-first growth programme: rebuilding technical foundations for Core Web Vitals, mapping high-intent logistics keywords to dedicated landing pages, and shipping a content engine that compounds month over month.
What we did · Development
Designed, engineered and shipped
We designed and engineered the saas platform end to end — a fast, accessible front end, a secure and scalable backend, and the admin tooling teams actually use — purpose-built for real logistics workloads.
- Constraint-aware multi-stop route optimization
- Drag-and-drop replanning with instant re-optimization
- Traffic- and time-window-aware scheduling
- Plan-vs-actual analytics and KPIs
Built on a modern, scalable stack
Proven, production-grade technologies chosen to fit the problem — fast to build on and easy to scale.
Frontend
Backend
Cloud
Database
AI
Measurable results that compounded
A 12-month view of organic growth, alongside the headline business wins the platform delivered.
Organic traffic
57,500/ month
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